What drives consumer demand for potatoes? What is the impact of age on perception of and preferences for potatoes? What sensory traits do consumers love most in potatoes? We’ll share our research and show you how you can drive category growth for both retail and foodservice sales. Join our dynamic panel discussion where we’ll dive into multiple studies including Gen Z research on potato perceptions and away-from-home purchasing habits, a consumer potato sensory study with more than 1,200 consumers showing the potato traits and consumer clusters most predictive of potato love, and a nationally representative survey of 950 consumers that provides insights into desires and demands for potatoes on restaurant menus. You’ll walk away with powerful marketing insights you can use to drive increased sales across multiple channels.
Moderator: Amy Myrdal Miller, President, Farmer’s Daughter Consulting
Panelists: Hans E. van Doorn, Sensory Scientist, HZPC Research B.V.
Maeve Webster, President, Menu Matters