Join us for an engaging panel discussion exploring how the Florida Department of Agriculture and Consumer Services’ “Fresh From Florida” campaign is driving economic growth and building strong partnerships to promote Florida grown commodities. Moderated by Kam Quarles, CEO of the National Potato Council, this session will feature insights from Donna Watson, Industry Communications, Nand Divate, Strategic Development for the “Fresh From Florida” program, and Danny Johns, Owner, Blue Sky Farms.
Discover the innovative strategies behind this acclaimed marketing campaign, which highlights Florida’s farmers and the seasonality of products while amplifying sales and consumer awareness. Learn how the state is fostering collaboration, expanding partnerships, and adapting to changing markets to bring Florida’s fresh produce to tables nationwide.
Whether you’re a grower, marketer, or advocate for local agriculture, this session offers valuable perspectives on the intersection of marketing and economic development. Don’t miss this opportunity to gain inspiration from leaders shaping the future of Florida’s agricultural industry.
Moderator: Kam Quarles, CEO, National Potato Council
Panelists: Nand Divate, CPM, FCCM, Strategic Development Leader: Driving Efficiencies, Enhancing Operations, and Amplifying Sales for ‘Fresh From Florida’ Marketing Program
Danny Johns, Owner, Blue Sky Farms, Elkton, Fla.
Donna Watson, Industry Communications, Division of Marketing and Development, Florida Department of Agriculture and Consumer Services